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Core Academy Brand
Project type
Rebranding
Date
2024
Location
Effingham IL
CORE Academy partnered with Imagine This Marketing Group for a complete rebrand & new website. This was a collaborative rebranding project that I was part of in 2024.
CORE Academy (formerly ERCA) partners with local educators and businesses to provide career training for adults and high school students. When they outgrew their original name, we helped them rebrand with a fresh visual identity and seamlessly updated their website. The new CORE brand better reflects their expanded regional impact on workforce development.
Our design team worked together to create what you see below. My role was to finalize everyone's designs into a seamless brand package with a cohesive color palette, typography, and stationery that could then be easily delivered to the client. This is the part of my job that I love!










