IGK Branding

Island Grove Kennels sought out Imagine This! Marketing Group for a refresh of their outdated branding and website, which no longer accurately represented their growing services. My passion for animals and relevant skills made me a natural fit for this project, and I eagerly took the lead in developing a flexible new logo system to elevate the IGK brand. Recognizing the need for versatility across various applications, the final brand included a primary logo for general use, a concise logo mark for enhanced recognition in smaller formats like social media and merchandise, and a horizontal layout optimized for stationery and signage.

With the branding successfully finalized, the focus shifted to overhauling their website to improve user-friendliness for their clientele. The previous site lacked essential information, causing a significant influx of daily calls and messages for the IGK owners – a challenge we were keen to address. Our collaboration with Island Grove Kennels was exceptional, and together, we launched a truly impactful new brand. This comprehensive effort culminated in Imagine This! Marketing Group receiving a gold MarCom Award for our branding campaign with Island Grove Kennels.